Brand stories that flop — and how to make them stick
Imagine sitting through a movie that constantly talks at you. It’s long-winded, self-important, and insists on its own brilliance — but it doesn’t seem to care if you’re entertained or moved. Frustrating, right? That’s exactly how many brand narratives feel to audiences today. Businesses pour resources into crafting their stories, only to be met with indifference. What’s […]
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