Articles Archives - Page 2 of 2 - Marcos G. Figueira

The productivity paradox: how the obsession with performance is killing brands

The saying “What cannot be measured cannot be managed” is commonly attributed to Peter Drucker, one of the most influential thinkers in modern management. Drucker’s thinking spread and transformed the concept into a sort of mantra where numbers decide who wins and who gets left behind. Businesses live and die by the numbers. OKRs (Objectives […]

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Cognitive marketing: from perception to purchase

Articles Marcos

Marketing today is more than just catchy slogans and eye-catching visuals. In a crowded market filled with similar products and constant noise, understanding how customers think and make decisions is the game-changer. Enter cognitive marketing: a strategy that delves into the consumer’s mind, leveraging psychological principles to influence purchasing behavior. This approach is more than

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The future of work might not have a future

Articles Marcos

It’s a quiet Monday morning, and the bustling office spaces we once knew are eerily silent. The hum of human activity has been replaced by the steady whirr of machines. In factories, warehouses, offices, even hospitals, A.I. and automation are taking over, executing tasks with precision, speed, and efficiency far beyond human capabilities. What was

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The dog and the elevator

Articles Marcos

It’s a breezy morning, and you’re out for a walk with your dog — a ritual that is as much a part of your life as it is hers. She sniffs at the usual trees, leaves her mark on her favorite spots, and occasionally glances up at you with those big, trusting eyes. It’s a

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The A.I. is coming: your creative edge is your ultimate weapon

Articles Marcos

The rise of artificial intelligence is no longer a distant future — it’s here, and it’s rapidly reshaping industries, workflows, and the very nature of work itself. For professionals across the board, this shift brings both excitement and anxiety. On one hand, A.I. promises unprecedented efficiencies and the ability to process vast amounts of data

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Gen Alpha isn’t falling for your old marketing tricks

Articles Marcos

The landscape of marketing is shifting at lightning speed, and at the heart of this change is Generation Alpha — those tech-savvy, creative kids born from 2010 onward. While marketers are still busy figuring out Millennials and Gen Z, Gen Alpha is quietly (and sometimes not so quietly) shaping how brands engage with them. If

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A.I. Refugees: will re-skilling save us or is universal income inevitable?

Articles Marcos

The rise of artificial intelligence (AI) stands as a pivotal chapter within the grand narrative of technological evolution. It’s a story filled with promise — efficiency, innovation, and the kind of progress that could only be dreamt of a few decades ago. But, like all great narratives, it has its shadows. As AI continues its

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Power shift: will AI rule the world in a decade?

Articles Marcos

Imagine waking up one day and finding out that most decisions about your job, finances, and even government policies are made by artificial intelligence. Not by a human boss, a politician, or a banker — but by an algorithm crunching data at speeds we can’t even fathom. This might sound like sci-fi, but in just

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Brainding: neuroplasticity’s role in consumer perception

Articles Marcos

What if I told you that you could not only influence what people think about your brand, but also rewire their brains in the process? Thanks to the wonders of neuroplasticity, this isn’t science fiction. It’s the real deal, and it’s happening in the world of branding and marketing every day. Neuroplasticity, simply put, is

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Navigating the Free Speech Paradox: Liberty’s Biggest Dilemma

Articles Marcos

Freedom of speech, often hailed as one of the most fundamental pillars of a democratic society, is cherished by those who believe in the power of words to inspire, challenge, and even offend. It is a liberty enshrined in constitutions, defended in courts, and debated in the public sphere. Yet, as much as we celebrate

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