New Release​

Marcos G. Figueira

I am Marcos Figueira, a branding and marketing strategist, consultant, professor, speaker, entrepreneur and author.

$9.97 – Purchase
FREE ON KINDLE

_

I am a branding and marketing strategist, consultant, professor, speaker, entrepreneur and author.

View on Amazon

Differentiation is Key for any Business

The Roadmap to Differentiation in a World Full of Bland Brands

Anything but Vanilla unpacks the psychology and power of true differentiation. Discover why boldness wins, why purpose is no longer optional, and why crafting a unique value proposition is only the beginning. From understanding the emotional science behind loyalty to mastering digital-first strategies without sacrificing authenticity, this book takes you step-by-step through the essential tactics to make your brand unforgettable.

View on Amazon

A Word From The Author

Currently, I balance my roles as a consultant, speaker, professor, and author. In my books, I draw on my experiences to offer straightforward, practical strategies for anyone looking to grow their business. My books aren’t about big promises or flashy tricks—it’s about sharing what I’ve learned through years of hands-on work, teaching, and a lot of listening.

Profile Page
Marcos G. Figueira

Entrepreneur, Professor, Writer and Speaker​

Google Scholar | Orcid | Author, Fast Company | Wyse | BrandVista

OTHER BOOKS

Branding & Marketing​

If you are an entrepreneur, marketing professional, or branding strategist these books are for you.

View on Amazon

What Readers Are Saying​

Reviews posted on Amazon

For the beginner or the seasoned salesman, this book is a great reminder of the things that work. “Selling” doesn’t have to be a dirty word. I believe this book touches on the full spectrum of sales and marketing psychology, as well as how to make sure you sell with integrity. Well done.
Mark DesellenReview on Cognitive Marketing​
Growth Marketing Unlocked provides an excellent framework for startups looking to scale. The authors break down complex marketing strategies into actionable steps. The book covers both beginner and advanced topics, making it versatile. Overall, it’s a valuable resource for anyone wanting to boost their marketing efforts.
TheReviewBoss​Review on Growth Marketing​
The 6E’s of Branding is an essential guide for anyone looking to create a standout brand in today’s competitive market. This book provides practical insights and a step-by-step framework for building a brand that not only survives but thrives. From finding your brand’s unique essence to creating powerful emotional connections with your audience, this book covers it all. The real-world examples and actionable tips make it easy to understand and apply. If you’re serious about taking your brand to the next level, this book is a must-read. Highly recommended!
John Byers​Review on The 6E’s of Branding​
This book is a game-changer! I own a small business, and the insights from Anything but Vanilla have helped me rethink everything about how I market my brand. It explains why standing out is so important, especially in a world where everyone seems to copy each other. The case studies are super interesting, and the advice is so practical. I’m already seeing my brand in a whole new light!
Jen JordanReview on Anything But Vanilla

For Brand Strategists

In a world overflowing with brands, how do you make yours unforgettable?
The 6 E’s of Branding  is your guide to building a brand that doesn’t just survive—it thrives. Whether you’re launching something new or breathing life into an established brand, this book reveals the secret to standing out and staying ahead. With a framework designed for today’s fast-paced market, you’ll learn how to build a brand that customers don’t just recognize—they love.

FREE ON KINDLE UNLIMITED

Exclusive Articles

Subscribe Now to Get Regular Updates

Email
The form has been submitted successfully!
There has been some error while submitting the form. Please verify all form fields again.

2026 Academic Papers

In the last two years, I’ve been active exploring the Generative Engine Optimization, Answer Engine Optimization themes. As a result, I have produced two academic papers available as a pre-print.

Figueira, Marcos G. (2026), Brand Legibility: A Construct for Building Brand Equity in AI-Mediated Markets. Fundação Getulio Vargas (FGV) & Wyse Brand Intelligence. Available at SSRN: https://ssrn.com/abstract=6782363 or https://doi.org/10.5281/zenodo.20414564

Figueira, Marcos G. (2026). Brand Erasure: A Research Agenda for Brand Theory in Agentic AI Markets. Fundação Getulio Vargas (FGV) & Wyse Brand Intelligence. Academia.edu or http://dx.doi.org/10.2139/ssrn.6740079

Figueira, Marcos G. (2026). From Information Retrieval to Agentic Action: A Framework for Brand Visibility in AI-Mediated Markets. Fundação Getulio Vargas (FGV) & Wyse Brand Intelligence. ResearchGate or http://dx.doi.org/10.2139/ssrn.6689681

Scroll to Top