Por Emily Steel, The Wall Street Journal Quelch, professor da Harvard Business School e diretor da WPP, participa do programa que terá verba de US$ 4,6 milhões O grupo publicitário WPP e a empresa de internet Google aliaram-se para financiar pesquisas sobre como os anúncios na mídia tradicional e digital funcionam juntos para influenciar as escolhas do consumidor.

Have you considered starting a business while still employed? Some entrepreneurs only launch their business officially once they leave employment. However, they incubate the business concept while employed. Other times, they actually launch the business and run it on the side while still employed. They may continue to run it as a side business for a period of months or even years. Only later do they leave their jobs. No matter how you do it, I’ve got some practical tips for starting ...

What do you think the most important ingredient to a successful internet marketing strategy is? It might sound a bit silly and basic, but you would be surprised how many business owners and marketing professionals don’t really think through what is necessary to successfully market a business on line so that their website actually generates new business.

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.

Word of Mouth Works Worldwide There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.

As the number of small businesses continues to grow over the next five years, they will be spending more money online, new research shows.In a new report, “U.S. Online Small Business Market Category Forecast, 2007 to 2012,” New York-based JupiterResearch projects that total online spending by small businesses will exceed $70 billion by 2012, up from $47 billion in 2006.