Por Emily Steel, The Wall Street Journal Quelch, professor da Harvard Business School e diretor da WPP, participa do programa que terá verba de US$ 4,6 milhões O grupo publicitário WPP e a empresa de internet Google aliaram-se para financiar pesquisas sobre como os anúncios na mídia tradicional e digital funcionam juntos para influenciar as escolhas do consumidor.

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.

You may have the greatest company in the world. But if you don't know how to convey that to customers, you may as well not exist.

As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And unless you’ve got some kind of agent or marketing firm doing your marketing for you, you’ve got to be your own marketer. If you’re like me, that doesn’t come naturally.

Taking a young business global shouldn't be a long-term dream -- it should be a reality. But going global, even in the fully-connected Web world, still requires more than just hanging up an Internet shingle and watching orders come in.

How did you choose your hosting company? Was it because the service that the company offered was second-to-none and strong uptime was guaranteed. Perhaps the cost was affordable? Maybe you had no choice in the matter and it was part of your website design package. Whatever your decision was - if your site is running shared hosting then you may be getting penalized by the Search engines without you even knowing it.