What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.

How To Track Your Competitors In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors.

Take note of recent strides in understanding how our brains control sleep, learning, memory and other functions, and–even more important–how we can improve these faculties. Improved brain imaging has opened windows into how we learn, remember, recover and rest.

Top 10 mistakes entrepreneurs make when writing a Business Plan. -- Writing a Business Plan isn't rocket science, but it isn't a walk in the park either.

You may have the greatest company in the world. But if you don't know how to convey that to customers, you may as well not exist.

How to build a kick-butt community-driven web site.

Mailing to rented or purchased e-mail lists won't establish the trust you need to reap - and keep - customers. Here are some strategies that will.

As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And unless you’ve got some kind of agent or marketing firm doing your marketing for you, you’ve got to be your own marketer. If you’re like me, that doesn’t come naturally.

Taking a young business global shouldn't be a long-term dream -- it should be a reality. But going global, even in the fully-connected Web world, still requires more than just hanging up an Internet shingle and watching orders come in.

How did you choose your hosting company? Was it because the service that the company offered was second-to-none and strong uptime was guaranteed. Perhaps the cost was affordable? Maybe you had no choice in the matter and it was part of your website design package. Whatever your decision was - if your site is running shared hosting then you may be getting penalized by the Search engines without you even knowing it.