July 13, 2008

The fastest way to get promoted

I’ve noticed a pattern lately. Many people are quickly promoted and moved to another part of the business. This has happened time and time again.
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July 5, 2008

The most important ingredient in your internet marketing strategy

What do you think the most important ingredient to a successful internet marketing strategy is? It might sound a bit silly and basic, but you would be surprised how many business owners and marketing professionals don’t really think through what is necessary to successfully market a business on line so that their website actually generates new business.
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February 5, 2008

1 Selecting the Right Hosting Provider

HOW DO SMALL AND MEDIUM BUSINESSES IDENTIFY SUBSTANDARD HOSTING COMPANIES?
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January 31, 2008

The importance of fresh Content

The importance of fresh content for any website cannot be understated. Not only are returning visitors greeted by new material, but more importantly, search engines are. For this reason, every site should have a content strategy to capitalize on this potential opportunity.
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January 31, 2008

The Web 2.0 Design

We can all spot a web 2.0 design when we see one. If it isn’t the rounded corners or faded backgrounds, it’s the bright colours, huge fonts, or BETA tag. These flashy, tacky designed used to have VCs at their mercy, but not anymore. The era of design is on its way out.
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December 20, 2007

6 Reasons Every Small Business Should Be Blogging

I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
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December 6, 2007

How to Name Your Business

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.
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August 7, 2007

Competitive Intelligence

How To Track Your Competitors In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors.
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July 20, 2007

The Brain of an Entrepreneur

Take note of recent strides in understanding how our brains control sleep, learning, memory and other functions, and–even more important–how we can improve these faculties. Improved brain imaging has opened windows into how we learn, remember, recover and rest.
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July 11, 2007

Writing a Business Plan

Top 10 mistakes entrepreneurs make when writing a Business Plan. -- Writing a Business Plan isn't rocket science, but it isn't a walk in the park either.
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© 2007 Marcos G. Figueira | Wyse Group Brazil
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