A Micro-Ethnographic of Twitter Usage by Marcos Figueira About fifty years ago, Andy Warhol anticipated that everyone would be famous for fifteen minutes. The willingness for fame is intrinsically related to vanity itself. In the realm of the digital age, the barriers today for vanity (self) publishing, thanks to the advance of digital technologies, notably the internet, are incredibly low. Blogs, personal web pages and the social networking spaces (MySpace, Facebook, Orkut, Twitter etcetera), could be viewed as an enormous vanity arena, ...

Community Building Enabling constituents to communicate with each other and share information, tips, stories and resources will result in increased brand awareness and loyalty.

1. Get Involved in Multiple Social Networking Websites I would suggest signing up to 2 or 3 social networking websites really. You can then use each of them to promote the others. Invite people from one networking platform to connect with you on the others.

Have you considered starting a business while still employed? Some entrepreneurs only launch their business officially once they leave employment. However, they incubate the business concept while employed. Other times, they actually launch the business and run it on the side while still employed. They may continue to run it as a side business for a period of months or even years. Only later do they leave their jobs. No matter how you do it, I’ve got some practical tips for starting ...

I’ve noticed a pattern lately. Many people are quickly promoted and moved to another part of the business. This has happened time and time again.

What do you think the most important ingredient to a successful internet marketing strategy is? It might sound a bit silly and basic, but you would be surprised how many business owners and marketing professionals don’t really think through what is necessary to successfully market a business on line so that their website actually generates new business.

HOW DO SMALL AND MEDIUM BUSINESSES IDENTIFY SUBSTANDARD HOSTING COMPANIES?

The importance of fresh content for any website cannot be understated. Not only are returning visitors greeted by new material, but more importantly, search engines are. For this reason, every site should have a content strategy to capitalize on this potential opportunity.

We can all spot a web 2.0 design when we see one. If it isn’t the rounded corners or faded backgrounds, it’s the bright colours, huge fonts, or BETA tag. These flashy, tacky designed used to have VCs at their mercy, but not anymore. The era of design is on its way out.

I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”