iA


Business (EN)

The broken window
The broken window theory: If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Continua – ‘The broken window’.
Startup Commandments
15 Startup Commandments: a must-read for any of those involved with a start-up company. Continua – ‘Startup Commandments’.
Incubating
Incubating your small business idea while still working full-time... Continua – ‘Incubating’.
Strategy
What do you think the most important ingredient to a successful internet marketing strategy is? Continua – ‘Strategy’.
Competitive Intelligence
In business, you always need to know what your competitors are doing... Continua – ‘Competitive Intelligence’.
Business name
What’s in a business name? Plenty. Not only must your name reflect your brand and be memorable... Continua – ‘Business name’.
Entrepreneurship
The brain of an entrepreneur: Take note of recent strides in understanding how our brains control sleep, learning, memory and other functions... Continua – ‘Entrepreneurship’.
Business Plan
The top 10 mistakes entrepreneurs make when writing a business plan. Continua – ‘Business Plan’.
Going Global
Taking a young business global shouldn’t be a long-term dream — it should be a reality. Continua – ‘Going Global’.