The importance of fresh content for any website cannot be understated. Not only are returning visitors greeted by new material, but more importantly, search engines are. For this reason, every site should have a content strategy to capitalize on this potential opportunity.

We can all spot a web 2.0 design when we see one. If it isn’t the rounded corners or faded backgrounds, it’s the bright colours, huge fonts, or BETA tag. These flashy, tacky designed used to have VCs at their mercy, but not anymore. The era of design is on its way out.